Did you know ?

Up to 90% of customers instinctively turn right immediately after entering a retail store. It’s an unconscious behaviour that psychologists have studied for years. The area immediately to the right of your entrance is the most valuable real estate in your entire shop. In the industry, we call it the "Power Wall." What does this mean for your business? If you are displaying slow moving stock or clearance items on your Power Wall, you are likely missing out on massive revenue. 

The power wall must be reserved for,

🌟 🌟 Your newest, hottest arrivals. 

🔝 Your highest margin items. 

Your most visually captivating displays are the ones that make people want to walk deeper into the store. The goal of this first interaction is simple. To get them hooked, get them turning, and get them shopping. Pro Retail Tip: Walk into your store right nowwith fresh eyes. Is your current "Power Wall" presentation actually powerful? If not, change it up today. 🔄    

Are you optimising your right hand turn, or is this a new insight for you? Let's discuss! 

The Studio Files
www.tikorilondon.com